The "mud" Kirwan is using is just broken down Aquasoil, and as I understand his interview, he didn't make mud on purpose, it just became mud as he worked it over and over in different scapes. Aquasoil could be described as "just dirt, baked a little, with some ferts mixed in". Of course that is much over simplified.
If you don't have the resources to buy and experiment with Aquasoil you can make your own "mud" by mineralizing ordinary topsoil. Here is a forum discussion about it on TPT,
Mineralized Top Soil Substrate *Pics Updated 11/16 page 1*. This is intended for use under a cap of inert sand, flourite, etc., but it might be interesting to see if it could be used in a similar way to how Kirwan used his Aquasoil mud.