I think that's a very valid response

Real references mean something, these are not real references.
Lava rock can do this, old activated carbon can as well.
Etc.
You might need less volume here, but they do this to some degree, that's the only real difference.
I'm not trying to get rid of NO3...........just NO2/NH4.
Good steady plant growth=> no NH4.
Good aeratrion, aerobic filtration=> no NH4/NO2.
It's only when you over load the system those are an issue.
A little patience resolves any performance issues with most any bio media.
Hardly something "revolutionary".
It works etc I'd suppose. But is it worth more $$ etc?
No, not really.
Regards,
Tom Barr